Portfolious

Websites are as diverse as the businesses they represent.  What works online for one business may not necessarily work for another. Internet marketers, online stores, Internet based businesses, and entertainment sites follow a different set of rules than regular physical businesses or service providers that are looking to promote and represent their business online. A lot of mistakes are made by small business owners with their websites, and even more so for those that attempt to build their own website with no prior knowledge of how to do it properly, or take the time to learn how.

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When you first determine that your company needs a website or blog, unless you have an Internet Marketer, Designer, and Social Media Expert (and everyone seems to be one these days) on staff, you probably have no idea where to begin. That’s O.K., and it’s normal.  Do you really think we all (those of us in the business of the internet) just sat down one day with wealth of knowledge right from the beginning ? We couldn’t have, this just started taking off in our lifetime, so we make it our business to know, just as you make it your business to know your field or expertise.

Many principles of Internet Marketing have survived because they work, and some are old notions that gained attention years ago during the initial boom that people still hold on to as fact like an old episode of 60 Minutes from the ’80’s.

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Choosing a domain for your business that is both an accurate representation of your company or organization, and what service your provide can be very challenging.  Most would like the cool, household recognition that multi-national corporations enjoy as a result of millions spent in branding and advertising, but new business owners rarely have that kind of marketing budget on hand.

The hope of your new website is that it will serve multiple functions.  First and foremost as your online profile that tells the world who you are and what you do. Second, as an additional form of communication for potential clients to find, contact, or even purchase from you.  The domain you choose is the first step in achieving those goals and is an important consideration to think about before the first line of code is written to develop your website.

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