How to choose the right domain for your website

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Choosing a domain for your business that is both an accurate representation of your company or organization, and what service your provide can be very challenging.  Most would like the cool, household recognition that multi-national corporations enjoy as a result of millions spent in branding and advertising, but new business owners rarely have that kind of marketing budget on hand.

The hope of your new website is that it will serve multiple functions.  First and foremost as your online profile that tells the world who you are and what you do. Second, as an additional form of communication for potential clients to find, contact, or even purchase from you.  The domain you choose is the first step in achieving those goals and is an important consideration to think about before the first line of code is written to develop your website.